It is no secret that Steve Jobs was capable of taking an idea or product and transforming it into something completely innovative and exciting. As the founder and CEO of Apple and major player in Pixar Animation, his passion for entrepreneurship left a wake of revolutionized technologies that have touched all of our lives in one way or another.
So what does this have to do with logistics? Joe Lynch recently wrote an article titled ‘If Steve Jobs Owned a 3PL’. As I was reading through it, the image of one of those bracelets designed to remind the person wearing it to ask themselves “what would _____ do?” came to mind…
Here are the 5 areas that Steve Jobs would likely focus on if he owned a 3PL, according to Lynch:
- Truly learn about the customer and understand them better than the competition.
- Design great products (or in our case, great customer experiences)
- Avoid trying to compete head-to-head with your competition.
- Find your own niche and make a name for yourself.
- Provide exceptional customer service
- Tailor the customer experience.
- Create unique ideas to engage customers.
- Encourage a culture of innovation.
- Support teams in a way that allows time for idea-development.
- Find a way to market to customers so that they feel connected to the company and even its employees.
At times, the day-to-day functions within 3PLs can feel routine, but remember that YOU have the power to change that. I think Lynch summarized this nicely by reminding us to “remember, phones, computers and technology were just as boring as logistics when Steve started out. He made those industries sexy and cool.” So next time you find yourself feeling bored with your routine, ask yourself “what would Steve do?”
 Lynch, Joe. (2016). If Steve Jobs Owned a 3PL. Eye for Transport. Retrieved from: http://www.eft.com/3pl/if-steve-jobs-owned-3pl
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