Trucker Josh and Diesel
“Manitoba truck driver Josh Giesbrecht shares his life on the road with 50,000 YouTube subscribers who watch as he motors through North America. He offers a windshield view of where he travels, how he parks, pumps fuel, performs quick repairs, waits at loading docks, and enjoys the scenery.” (FleetOwner)
When Trucker Josh hops in his truck, he is not only taking a load to a customer, but he is also bringing his subscribers (and his dog Diesel) on the journey with him. He started daily video logs (v-logs) in 2011 as a way to show his friends and family what he does, but because of his funny, and consistent delivery, he now has a huge following from people of many different backgrounds – both trucking and non.
Josh’s posts follow him as he trucks all across Canada, through all kinds of weather and through many situations. Sometimes the videos are Josh’s thoughts (e.g. truck stops need gyms), while others are about his “home” (which is a Peterbilt truck) or his dog companion.
In his interview with Fleet Owner, Josh says that he had no idea he would have this kind of following and that his intention was not to become an industry thought leader:
“I’d rather send people to them to learn tips and tricks of the trade. I’d rather entertain people and just show them my life. I’m a truck driver, and this is what I do every day, give them entertainment, make them laugh.”
Be sure to catch up on old episodes and subscribe to new ones on Josh’s YouTube channel.
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