Thursday, September 29 was National Coffee Day: A day that allowed millions of Americans to feel justified when adding that extra shot of espresso to their lattes and of course extra whipped cream to balance it out.
While some enjoy the traditional hot cup of Joe, the number of people who have been indulging in a variety of cold coffees has increased. As this number continues to grow, coffee companies are looking for innovative ways to stay on the “cutting-edge” of cold brewed coffee.
One type of cold brew that seems to stand out from the crowd is nitro coffee. This cold brew coffee’s frothy texture comes from the addition of nitrogen. Unlike other trends, which tend to be short-lived, nitro has managed to hold the interest of coffee enthusiasts since 2012 (although it could be argued that the trend did not truly catch on in the US until early 2015). So what is it about this drink that has inspired what some have deemed a “cult-like following”?
According to Mike McKim, founder of Cuvee’ Coffee in Austin suspects that it is mostly about the look and feel, stating ““Mouth feel, and visual appeal. The coffee tastes creamy, and let’s face it; the cascade just looks badass.” 
The Today Show reviewed Starbuck’s version of nitro coffee describing it as “Regular Cold-Brew [that] comes out as you’d expect: plain, deep-brown, cold coffee. As the nitro pours out, it cascades into the cup, separating a bit into darker and lighter brew, with a thick, foamy top—it looks a lot like a Guinness beer, and even has a similar texture.” 
Rumor has it that due to the concentrated caffeine content Starbucks won’t even serve it in a Venti size. We have yet to confirm this but look forward to doing the research. 
 Haven, Leif. (2015). What is Nitro Coffee? Why are coffee geeks nerding out over nitro coffee? Retrieved from: http://www.eater.com/drinks/2015/9/2/9244337/what-is-nitro-coffee
 Saelinger, Tracy. (Starbucks’ nitro coffee: Here’s what you need to know before you order. Retrieved from: http://www.today.com/food/5-things-know-trying-starbucks-nitro-coffee-t100315
 Brandom, Bryan. (2016). Starbucks’ Newest Coffee Has Too Much Caffeine To Serve You a Venti. Retrieved from: http://www.obsev.com/food/starbucks-newest-coffee-has-too-much-caffeine-serve-you-venti.html