Gray Matter Matters
Minda Zetlin wrote an article on Inc.com that gets us thinking…about our brains. The co-founders of a software company called Aditazz found that two very capable employees, and architect and an engineer, were going about a project from two different approaches. And therefore, they found they had difficulty moving forward.
“Innovation comes from combining disciplines, but people in different disciplines don’t think the same way.”
They discovered the root of the problem was in the brain. Zetlin writes that the idea “that the right brain hemisphere controls creativity and the left logic has been debunked. But research shows that the left brain is more responsible for language, whereas the right takes care of spatial processing and attention.” The differences in processes from each person at Aditazz stemmed from their differences in their brains. The engineer preferred one approach, but the architect preferred something totally different.
So what did they do? They decided to revamp their startup meetings. Normally, they would hold a one to two-hour meeting that would get off-course, and it would result in very little being accomplished. Instead, Aditazz decided to take a different approach. They created a different space, with comfortable seating, snacks, and plenty of space for people to sit as a group. This gave employees a space to take their own approaches, but then feel comfortable enough to share those with others. The group discussed what success meant and learned more about each other’s thought processes. As a result, the employees felt safe and open to collaboration with one another. Employees felt more friendliness and empathy towards one another as well.
Click here to read the full article.
How can this translate into your work? Zetlin identifies three neuro lessons to program your brain for better performance:
- Beware the Nonconscious – think body language. Your body language transmits powerful, nonconscious, cues that are very quickly perceived and processed.
- Mind Over Matter – get yourself pumped up before giving a big speech, meditate or picture something calming when you’re stressed.
- Make People Comfortable – create spaces where people feel safe and can enjoy themselves. Choices are driven by the brain’s priority of avoiding risk and seeking rewards.
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