By Michael McKinney, CTB
This week, I was notified that AM Transport received a longevity award from the TIA (Transportation Intermediaries Association) for 25 years of continuous membership since 1993. I have to admit, it’s pretty cool to be recognized, and it’s hard for me to believe it’s been that long.
I guess time really does fly when you’re having fun.
The recognition comes at a great time. You see, I’m getting ready to attend the 2018 TIA Conference in Palm Desert, California. It’s TIA’s 40th conference, and I’m guesstimating that it’s my 15th or 16th, but to be honest, I’m just not sure how many I’ve attended. Like all great experiences, these conferences have become one long good memory I reflect upon often.
Did you know that the TIA Capital Ideas Conference & Exhibition remains the only conference solely for 3PLs? AM Transport has been in the brokerage business for nearly 30 years, and this conference is always one of the highlights of my year because spending time with other brokers rejuvenates my passion for the industry.
I could give you lots of reasons for why I attend–I like traveling to new places, meeting new people, and catching up with old industry friends. But there’s so much more to the TIA conference. The energy is palpable when industry leaders mingle, when ideas fly over the dinner table, when newcomers walk into the trade show for the first time!
Let’s talk about the membership.
TIA members share ideas. It’s surprising, really, how willing members are to share best practices, tools of the trade, risk issues and their unique take on the industry. It might seem counterintuitive–competitors coming together to help one another. In fact, I’ve heard first-timers express real disbelief at how willing everyone is to share! I always head to the TIA conference with a list of challenges we face, as well as, thoughts I’d like feedback on and questions about industry tools/services. And of course, I like to share too. I’ve learned so much from others in my career, that I’m determined to give back when I can!
Education is another biggie.
If you want to learn and grow knowledge, the TIA conference is the venue for you! Industry experts offer educational sessions on a deep and wide range of topics from Sales & Marketing to Technology and Risk Management; from Legal Concerns to Regulations and Capacity Sourcing. Whatever your interests might be, there’s a session for you because the list also includes: Compensation and Personnel, Finance, Change Management, Data Analytics, and so much more.
And let’s not forget the amazing trade show. The TIA trade show is the place to find out what’s new, upcoming, and cutting-edge in the industry. It’s where we go to review and learn about services and tools to boost productivity and efficiency. TMS solutions, visibility and tracking, compliance, insurance, payment solutions, LTL, rail, it’s all there.
I’d be lying if I didn’t mention that I like a challenge,
and that’s another reason I don’t miss out on the annual TIA conference. Each year, I attend to see and hear what other companies are doing–growth they’re experiencing, new solutions they’ve created, staff development they offer. When you’re hanging with the best in the industry, you can’t help but catch the energy and the desire to do better. It reminds me of what motivational speaker, Jim Rohn, famously said, “You are the average of the five people you spend the most time with.” Come to think of it, Goethe’s maxim might be more appropriate, “Tell me with whom you consort and I will tell you who you are.”
If it sounds like I’m looking forward to the TIA conference, then I’ve done my job. But I’d be remiss if I didn’t end with the one aspect of the conference that I simply can’t do without. It’s friendship. Over the years, I’ve met some awesome people who turned out to be good friends. This annual conference, is often the only time of the year I see them in person. Sure, we talk on the phone, but you can’t beat talking in person, catching up on work and life. After all, breaking bread together and relaxing in the company of others who understand is a big part of who we are at TIA.