By Michael McKinney, CTB
Often we don’t even know we are sleeping. Let me explain; a few weeks ago, I attended a Small Giants Passport Event in Boston with David Abell. It was a much-needed wake-up call—a metaphorical slap-to-the-head!
AMT belongs to a group called Small Giants. Small Giants is a collective of business leaders who heartily believe in making money but “share a passion for values-driven leadership, committing to let purpose and people drive our strategies rather than financials.” Within the Small Giants group, we’ve found other small to mid-size businesses who want to make a difference not only in the lives of their employees, but in the community at large.
Passport Events are offerings from Small Giants that bring together 20 values-driven business leaders for intimate conversation and workgroup discussions and in-depth visits to some very successful value-driven businesses. In Boston, we were lucky enough to visit the successful and warm business workplace of Life is Good. I was excited to visit Life is Good as in the McKinney household, we are the proud wearers of Life is Good t-shirts.
The highlight of touring Life is Good was the opportunity to hear co-founder Bert Jacobs talk about the company he and his brother John founded in 1994 and to talk to him about what is important to him as a business leader. Theirs is an amazing story about resilience and optimism. In fact, the mission statement of Life is Good is to spread the power of optimism. Bert explains that believing in optimism isn’t an exercise in blindly accepting what is, but rather an empowering belief in open-heartedness and open-mindedness. Being optimistic doesn’t only inspire us to do good, it also feels good.
Something I found most interesting about the Life is Good mission is that Bert says that mission—to spread the power of optimism—underlies everything they do in the company. When things have been tough, that mission gives them something to fall back upon. Everything they do must help them spread the power of optimism. What a powerful mission! In support of that mission, Life is Good donates a full 10% of its profits to support children in need due to violence, poverty or illness.
The trip to Boston rejuvenated me, and it inspired and continues to inspire me to be more optimistic in my own life. Bert Jacobs gave us an effective method of generating optimism in our daily lives. It’s easy and makes a difference. I’m calling it my new “Get-to Pledge.” Here’s how it works: When my daughter has her fourth ball game in as many days, Instead of saying, “I have to attend another ball game,” with an irritated tone, I say, “I get to see my talented, healthy kid play ball tonight.” It works across the spectrum—GET TO instead of HAVE TO. Try it a few times, and you will see.
And speaking of talented kids—when I arrived home from Boston, I was so excited about the trip that I was discussing it with my daughter Madeline who is a high school freshman and a wonderful artist. We talked about optimism and its power to change lives. Inspired by our conversation, she drew this great picture I will leave you with.
 From the Small Giants Website