By Jordan Pottorff, CTB
Today marks two years since I joined the AM Transport team. It’s been a wild two years – both personally and professionally – but there’s something about AM Transport that makes me eager to come to work.
First, you have to understand the culture AM Transport has worked to create. We have a great group of people who genuinely like each other, we do a lot of fun stuff as a team and in our community, we have a variety of great music playing throughout the day, and we care about what we do.
I know all of this having now spent two years with the company, but I accepted the job offer to join AM Transport with relatively no knowledge of the transportation industry or the company as a whole. I was a sports writer by craft before moving back to my hometown of Olney, and despite knowing of AM Transport’s existence since I was a kid, it was a blind leap into a new career.
Since June 15, 2015, I’ve learned more about the transportation industry than I can wrap my brain around. I walked in the doors for the first time not knowing the difference between a dry van and a reefer, let alone what it took to book a load, and now feel comfortable talking about the upcoming ELD mandate, technology trends, customer & carrier expectations, our service offerings and more in this ever-changing industry.
A few weeks of in-depth training got me to the point where I could fly solo – albeit with training wheels and countless questions to a handful of experienced coworkers – and start down a two-year road that had me spending nine months as a carrier manager before joining the sales team last Spring.
The nine months spent as a carrier manager laid the foundation of my knowledge in the transportation industry and gave me a good idea of what it takes to be a valued partner in this industry. There were highs and lows that seemed to change by the hour on any given day, but I found being consistent and level-headed was usually the answer no matter which way the pendulum swung that day.
When I decided to take on the opportunity to move to the sales side of the business, I had very limited experience in sales but knew I was excited to get started. Since joining the sales team, it’s been anything but easy. There are countless obstacles to overcome as a broker looking for freight in an unfavorable market but that’s where consistency truly is key.
I remember landing my first customer relatively quickly and thinking it would continue from there. Like any worthwhile endeavor, I hit a wall and the frustration followed shortly after as the common rejections – “we don’t work with brokers”, “we have an annual bid, call back at the end of the year”, “you’re pricing isn’t competitive”, “we have our own trucks” – came in tenfold, and that doesn’t even mention the hundreds of voicemails that are commonplace in this position.
I’d be lying if I said the rejections didn’t wear me down but that’s where the consistency and remaining level-headed became so important for future successes. I, along with Rob, Jason & Heath, knew a change was needed in our approach to land new business, and like the future of this ever-changing industry, we’ve leaned on technology to get over some hurdles. Now it obviously takes more than investing in good technology to see more victories in the sales world but it gave us an advantage that has led to more of a niche in the transportation world as we continue to develop our targeted approach to add new customers.
The past two years have flown by. It took a little bit of time to feel completely comfortable in my new position, but the culture and passion the company and my coworkers’ display have me 100% confident a bright future exists for both myself and AM Transport as a whole.
Onward and upward!